Company: LPi
Position: Territory Sales Representative
Department: Advertising Sales
Employment Type: Full-Time
Work Environment: Field-based / home office with travel

About LPi

LPi provides print and digital communication and advertising solutions to churches, nonprofit organizations, community organizations and local businesses throughout the United States. For more than 50 years, LPi has helped organizations strengthen their communities while connecting local businesses with relevant audiences.

The Territory Sales Representative is responsible for developing advertising revenue within an assigned geographic territory by prospecting for new business, building relationships with local business owners and managing opportunities through the full sales cycle.

Position Summary

We are looking for a persistent, relationship-oriented sales professional who is comfortable creating new business through outbound activity.

This position requires someone who can independently manage a territory, maintain consistent prospecting activity, handle rejection, build credibility with business owners and move opportunities from initial conversation through close.

The successful candidate will combine strong communication skills with resilience, personal accountability, organization and a genuine interest in helping customers grow their businesses.

Key Responsibilities

• Prospect for new advertising customers through outbound calling, referrals, networking and relationship development.

• Sell LPi's print and digital advertising solutions to small and medium-sized businesses.

• Develop and maintain a healthy pipeline of prospective customers.

• Manage opportunities and sales activity using Salesforce and other company-provided technology.

• Conduct discovery conversations to understand a customer's business, audience and advertising needs.

• Present appropriate LPi solutions and communicate their value clearly.

• Manage the sales process from prospecting through proposal, objection handling and close.

• Build long-term relationships with existing customers and identify opportunities to grow accounts.

• Consistently achieve activity, revenue and performance objectives.

• Organize an assigned territory independently and effectively manage travel, appointments and follow-up.

• Collaborate with internal teams to provide a positive customer experience.

LPi's current public sales description emphasizes high-volume outbound prospecting, independent territory management, Salesforce pipeline management, persistence, relationship building and ownership of the entire sales cycle. Indeed

Qualifications

The ideal candidate:

• Is comfortable making a high volume of outbound calls and initiating conversations with new prospects.

• Demonstrates persistence and resilience when dealing with rejection.

• Has excellent verbal communication and relationship-building skills.

• Is self-motivated and capable of working independently.

• Can organize multiple prospects, appointments and priorities without constant supervision.

• Is goal-oriented and accountable for results.

• Is comfortable asking for business and moving opportunities toward a decision.

• Learns from coaching and adjusts their approach based on feedback.

• Has prior sales, business development, media, advertising or similar experience preferred.

• Is comfortable traveling within an assigned territory.

Compensation

Current LPi sales postings advertise:

$42,250 base salary + uncapped commission

Typical first-year earnings of approximately 60,000–65,000, with substantially higher earnings possible as representatives become established. Some current postings also advertise a new-hire performance bonus of up to $5,000. APEX | The College of Wooster

What Success Looks Like

A successful LPi Territory Sales Representative consistently creates new opportunities rather than waiting for leads, maintains activity during periods of rejection, develops trust with local business owners, manages their territory with discipline and converts relationships into long-term customers.